Hailey Bieber has turned heads with her latest ad campaign for her Rode Beauty brand. The model, 26, bared all in a very sensuous body-chain bikini that left little to the imagination.
Jacquie Aich jewellery, which would have set the star back around $16K AUD, underlined Hailey’s topless form as she covered up two strategically placed passionfruit halves. Her hair was slicked back in a wet look and she wore several gold bangles on her wrist.
Hailey Bieber bares it all in the Rode Rode beauty campaign. Photo: Getty
In other photos, she poses wearing a green Heavy Manners floral string bikini as she eats passionfruit with her fingers. Hailey’s dreamy campaign revolves around Rode’s latest product, the Passionfruit Jelly Peptide Lip Treatment, which is set to launch on Thursday.
The star launched her skincare line in 2022 with the aim of providing simple vegan and dermatologist-approved beauty products.
Their latest Passionfruit product is a limited edition lip treatment that aims to “restore and replenish dry lips” as well as “lock in moisture”. For those who are able to get their hands on this product, it will cost around $24 AUD.
Hailey’s seductive ad campaign ruffled a few feathers, with many of her fans left stunned by her ‘naked’ snap.
“So you’re selling fruit or lip balm? Confused,” commented a fan.
“Like this is so dumb, like where is the product in this post. All we see is she is sucking her fingers like it is sad at this point,” said another.
“Wow, I thought it was a joke at first,” commented a third.
Another said, “These pictures look so wrong.”
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However, the star was praised by some fans for her strong creative vision.
“You all outdid yourself with this launch,” one person said loudly.
“I love it, I’m obsessed with it,” added another.
“Best photoshoot yet. I hope this can be considered part of the permanent line. The alarm has been set for the launch,” commented a third.
“I think this might be my favorite yet,” commented another.
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